If you are a content creator who wants to squeeze out more sales and money from content you’ve already created, then this article will show you how.
Here is a true story to illustrate what to do:
Not long ago, I was visiting my mom who lives in a small village by the ocean, and I decided to whip my phone out and create a teaching video out of it for a professionally-produced video series. Usually, I would just immediately create and put such content on my mobile app and share it as value to get immediate engagement and possibly even see some immediate cash flow, depending on what the content is selling. But this was for something entirely different and one of those rare cases where I wanted studio-like production value.
Anyway, the topic was about what I call:
It was inspired by some driftwood I saw on the beach.
And what that means is, almost everyone I know or know of who has any kind of content creation, any kind of coaching, or any kind of info marketing or other kind of solo entrepreneur thing going has all kinds of content you’ve had forever and aren’t aware of it. And one reason why a mobile app can be so valuable to those who use one is, it lets you put all that content floating around on your phone, on your hard drive, on your YouTube channels, etc right onto an app you control, on a platform that is yours, and do it via a simple & easy-to-use interface your audience and clients and customers can instantly experience and enjoy.
Everyone has all of this digital Driftwood in their business.
I would bet the biggest alligator in Florida you do, too.
You’re just not putting it to use in a mobile app which is designed to help you profit from.
Dan Kennedy talks about his idea of “unused capacity” – assets, time, resources, talents, space, media, friends, contacts, networks, etc you could be using, that you already possess, but aren’t, but if you did you could potentially add another “0” to your current business income.
Well guess what?
Digital driftwood is like hundreds of big, fat LOGS of unused capacity floating down a river you could be gathering, and using, selling, and building your business with.
If you want to start profiting and using yours, here is what I suggest doing:
1. Build a mobile app or find an affordable zΩservice that lets you utilize mobile app technology – as statistics are clear that 70% of people now consume content on a mobile phone, and 90% of that content is consumed in a mobile app specifically (not a browser on the phone).
2. Start loading all your digital “driftwood” content onto it.
3. Start sharing, selling, or using it to engage.
And that’s all there is to it.
Doing that one thing alone – with content you already have “floating” around – can not only potentially make you quick sales, but possibly even be something you build an entire coaching, info marketing, or content creation business around.